When I speak about writers who have taken the Indie path by choice, author Blake Crouch is "Exhibit A." He had books published with St. Martin's Press and was gaining a foothold in the traditional publishing world when his new thriller, "Run," seemed to linger on editor's desks without any enthusiasm for the work. Blake felt this was his best novel and became disenchanted with entire process. That's when he decided to publish it himself. It's turned out to be a game-changing decision for him. The novel is consistently one of the top selling eBooks on Amazon and deservedly so. I read the book in one sitting. I've honestly never done that before or since. It's that good. What's even better, though, is the pitch:
5 d a y s a g o
A rash of bizarre murders swept the country…
Senseless. Brutal. Seemingly unconnected.
A cop walked into a nursing home and unloaded his weapons on elderly and staff alike.
A mass of school shootings.
Prison riots of unprecedented brutality.
Mind-boggling acts of violence in every state.
4 d a y s a g o
The murders increased ten-fold…
3 d a y s a g o
The President addressed the nation and begged for calm and peace…
2 d a y s a g o
The killers began to mobilize…
Y e s t e r d a y
All the power went out…
T o n i g h t
They’re reading the names of those to be killed on the Emergency Broadcast System. You are listening over the battery-powered radio on your kitchen table, and they’ve just read yours.
Your name is Jack Colclough. You have a wife, a daughter, and a young son. You live in Albuquerque, New Mexico. People are coming to your house to kill you and your family. You don’t know why, but you don’t have time to think about that any more.
You only have time to….
R U N
Good, huh? Anyway, Blake's obviously a rock star in the Indie world, but he was kind enough to spend some time to play 5 questions with me. Thanks, Blake.
1- How nerve-racking was your decision to go from the comforts of St. Martin’s Press to the complete uncertainty of Indie publishing?
SMP was never comforting. It was an exercise in frustration and people making stupid decisions beyond my control. Still, pulling RUN from submission was a little scary, but the payoff has been amazing, and I'm so glad I took the leap of faith.
2- Now that you have complete freedom to create whatever story you want, is there a tiny part of you that secretly pines for an experienced editor to give you boundaries?
No. My writing friends with whom I swap manuscripts and brainstorm ideas are the best editors I've ever had.
3- Certainly a good cover and a low price helps an eBook’s sales, but ultimately doesn’t it have to be a really good book to succeed in today’s market?
Of course. The same as with traditionally-published books, it takes great word-of-mouth for a book to go supernova, and that just can't be faked or bought. It takes a book that connects with a lot of people to generate the word-of-mouth necessary to create a bestseller.
4- If a first-time novelist bumped into you at Starbucks tomorrow morning and asked if he should pursue an agent and try the traditional route or go immediately to Amazon with his work—what would you say?
That's a tough one. Releasing a novel on your own in the current climate is probably ideal, but only if you have the skillset and knowledge to do it right. I would probably just tell them to read Konrath's blog.
5- Is there anything along this digital road which concerns you about the future of the publishing?
The massive amount of instant-gratification god-awful writing being uploaded on a daily basis. Just take a look at the Smashwords homepage and you'll get a taste of what's being uploaded every hour. It's horribly depressing, and I just hope the market doesn't become so inundated with this sewage as to make it impossible for people to find the good stuff.
Below is the Amazon link to "Run."