In order to keep pace with the ever-changing publishing
world I've kept in contact with several traditionally published and Indie
writers to check the pulse of the industry.
Approximately six months ago L.J. Sellers moved from the Indie world
into the fold of Amazon's publishing company, Thomas and Mercer. As a collection, her books are unquestionably
selling better now than ever before, so I thought I'd bring her back to offer
her insight to her success and her thoughts on all things publishing.
1- Your Detective Jackson mysteries have always been a
popular series, but your career seems to have really blossomed since joining
T&M. Are you surprised at how
successful you've become so quickly?
I'm very pleased, and yes, a little surprised. I expected to
see my readership expand but not necessarily double. Of course, Amazon has been
heavily promoting the Jackson books post-release, but I don’t expect that to
last. However, I do see the company running specials for other T&M authors
periodically, so they do support authors' books even after the initial release,
which traditional publishers rarely do. So I’m optimistic that my books will
remain visible for the long haul.
2- How is your relationship with the editors at
T&M? We hear about long waits for
traditional publishers to return calls and emails. Of course you would never trash anyone, but is
there just a different standard for large houses like T&M and others?
I love the whole T&M team. Everyone is very responsive, especially
my editor. He's answered my emails from home, late at night, which I never
expected. I tell him, "Don't work on weekends because of me. It can wait
until Monday." I guess he figures if I'm working at nine on Saturday
night, he should be too. Alan is very supportive. He keeps saying, "It's
your book, your decision." Additionally, the marketers and PR people at
Amazon always talk about "the customer experience" and how they want
every customer to have a good experience. It's just part of the company
culture. 3- Along those lines, if you were to bring a new manuscript to your editor right now, how long before we would see it available for the market?
I would expect that timeline to run six to eight months, at
most. I'm in a odd pattern now because they bought nine backlist titles, created
covers and edited the works, then released them all at once. And I wrote two
front-list titles while that was happening, one of which they published last
month. So after having ten books released this year, I'm waiting for my turn to
be published again. But after this year, I hope to publish a new book every six
months with T&M.
4- What distribution channels does T&M have other than
Amazon?
Amazon Publishing is a new business, and distribution to
bookstores/retailers is still the biggest hurdle. Amazon Encore, the flagship
imprint that's based in NY, has a distribution deal with Ingram, and I believe
all T&M books are listed with Ingram. Whether bookstores will order them
remains to be seen. But honestly, I gave up on bookstores two years ago, so I had
no expectation that my novels would suddenly be displayed at Barnes &
Noble. And the way things are going, B&N soon won't be displaying novels at
all. The trend—even in print fiction—is to purchase online, and Amazon owns
that space, so I'm not worried. Also, my Jackson series will soon be available
in the German language, so my worldwide distribution is expanding.
5- Do you ever see the day where you could be an Indie
writer again, maybe with an entirely different series of characters?
It's certainly possible. I'm writing a new thriller now with
a very strong character who could carry her own series. I already have ideas
for future novels with her. I plan to submit the manuscript to T&M, but I’m
under no obligation to sign with them. Yet, why wouldn't I… if the terms are as
good as the last contract? Especially now that I know how effective the
marketing machine is. So yes, it's certainly possible, but I'm very happy with
T&M, and I hope to continue to partner with them. The only thing that might
make me hesitate would be a long delay in time to market.