IT'S TIME TO PAY ATTENTION TO INDIE AUTHORS

When I started this journey as an indie author, I went reluctantly.  I even avoided the subject, hoping no one would out me.  Why?  After all it was my choice.  I'd turned down a book deal to go indie.  Here's why.  Remember when indie publishing was called self-publishing?  I do.  As recently as a couple of years ago, announcing yourself as a self-published writer was the equivalent of going to a singles bar, walking up to a pretty girl and saying, "Hi, I have leprosy.  What's your name?"

Why is that?  And what's changed?  Well, it began in the music industry when bands like Death Cab for Cutie and Modest Mouse decided to get their music to the public directly, via their website.  Cut out the middle man and let their listeners decide if they liked the music.  It worked.  Many other bands have tried it since without as much success.  Why?  Because they weren't as polished.  It didn't resonate, so it didn't become popular.   

Then, once iTunes came into play, bands with record contracts like Radiohead and Nine Inch Nails decided they'd put out their music directly as well, without the record company's meddling input.  They were lauded for their creativity and innovation.  Radiohead went as far as to allow the listener to choose what price to pay for the download. 

The same thing is happening now in the publishing world. Writers like Blake Crouch, J.A. Konrath and David Morrell who were well established authors within the literary world have decided to forego the traditional route for the indie path.  Is this safe?  Probably not.  Is it working?  You bet.  Their sales are enormous.  Especially with eBooks.

Which brings me to my point.  When the Sunday New York Times lists the top eBook sales for the week they completely ignore any indie writers, even though they are clearly outselling traditional writers with publishing contracts.  This week for example, Michael Connelly's "The Fifth Witness," was rated the #1 bestseller for eBooks, yet when you go to Amazon and look at the top 100 eBook bestsellers, "The Fifth Witness," isn't even in the top ten.  It's being outsold by at least two indie authors.  Don't get me wrong, I like Michael Connelly.  A lot.  This has nothing to do with established authors with established writing contracts.  This has everything to do with an old system which needs revamping.  

So why is the print industry afraid to acknowledge the success of these fine indie writers and their growing number of fans?  I think you know already, don't you.  They see the future and that's not a pinhole of light at the end of the tunnel, it's a train.  And it's coming fast. 

So let's all agree there are indie authors who don't exactly have polished material.  They lack certain editing skills and literary muscles to create a good book.  But that doesn't mean we should ignore the writers who are out there publishing fantastic work on their own, via Amazon or B&N.  And as far as the New York Times goes, you might want to step aside before that train gets there.  Or at the very least send a journalist to report the damn thing.